Here's the real reason why American Express gives out such big rewards (2024)

Armed with impressive rewards and a loyal customer base, AmEx is a giant in the credit card industry. The company's revenue has increased by over 32% since 2017 when adjusted for inflation and the company's shares have shown resilience and growth in a tumultuous market.

"Discount revenue," or fees charged to merchants that accept its cards, is the company's main source of revenue. It brought in more than $30 billion in 2022, contributing to more than 58% of total revenue net of interest expense.

"They charge a premium to their merchants to take their cards," said Lisa Ellis, a senior analyst at MoffetNathanson. "And merchants are willing to pay that premium because American Express is bringing them the most affluent, biggest spenders."

Because of its reliance on discount fees, big spenders are AmEx's most important asset. Recent company reports claim that Amex card members spend, on average, three times as much annually as those who aren't members.

American Express targets these affluent cardholders through a '"spend-centric" model that focuses on generating revenues primarily by driving spending on its cards.

That's where rewards come in. In just 2022, Amex spent almost $17 billion providing services and rewards to its card members.

"That high spend-centric model is the reason why they can provide such strong rewards that they do and why the customers are willing to pay those higher annual fees," explained Dominick Gabriele, senior analyst at Oppenheimer & Co. "Because the people that are spending are actually making this up in their spend behavior."

Watch the video to learn more about how AmEx makes billions in revenue each year.

Here's the real reason why American Express gives out such big rewards (2024)

FAQs

Here's the real reason why American Express gives out such big rewards? ›

Here's the real reason why American Express gives out such big rewards. “Discount revenue,” or fees charged to merchants that accept its cards, is the company's main source of revenue. Big spenders are AmEx's most important asset.

What makes American Express so special? ›

American Express is one of the leading card issuers in the United States. It's known for its top-notch customer service and some of the best rewards available. From ultra-elite business travel cards to everyday rewards, American Express has credit cards that are a good choice for many different types of cardholders.

Why is American Express so successful? ›

The company also generates revenue from cardholders through annual membership fees, interest on outstanding balances, conversion fees, and more. American Express has a “spend-centric” model aimed at growing the number of overall transactions on its cards through special offers and relatively low fees.

Are AmEx rewards worth it? ›

The AmEx Membership Rewards program has some excellent transfer partners, meaning you can transfer your points to a partner and then book travel there. AmEx has 20 airline and hotel partners, compared to Chase's 14 transfer partners. That means more access to airline sweet spots for AmEx points collectors.

Why does everyone love Amex? ›

The American Express Gold Card is a popular everyday spending card — and for good reason. Despite an annual fee that's on the higher side, the Gold Card offers exceptional rewards rates on common purchases, including 4X points on restaurants, U.S. supermarkets and Uber Eats deliveries.

Why is American Express so sought after? ›

Amex is so popular because it offers high-end credit cards with great rewards and luxury perks, which have become status symbols in popular culture over time.

What is the #1 credit card to have? ›

The best credit card overall is the Wells Fargo Active Cash® Card because it gives 2% cash rewards on purchases and has a $0 annual fee. For comparison purposes, the average cash rewards card in 2024 gives about 1% back. Cardholders can also earn an initial bonus of $200 cash rewards after spending $500...

What is the most elite credit card in the world? ›

What is the most prestigious credit card? One of the world's most prestigious credit cards is the Centurion® Card from American Express*. Though there may be other cards with more elaborate benefits, those cards are kept well under wraps.

What card do billionaires use? ›

What Credit Card Do the Super Rich Use? The super rich use a variety of different credit cards, many of which have strict requirements to obtain, such as invitation only or a high minimum net worth. Such cards include the American Express Centurion (Black Card) and the JP Morgan Chase Reserve.

What are the negatives of American Express? ›

  • Due to higher transaction fees than other cards, some merchants won't accept Amex cards.
  • You can't get an Amex card without at least a good (670 or higher) credit score.
  • Annual fees for Amex cards can be high.
  • You must pay the balance on Amex charge cards in full each month, so you can't use them to “borrow” money.

Why does no one use American Express? ›

It has to do with how credit card companies charge us. American Express charges a higher interchange fee. to its merchants like us, and that's the fee that we pay to accept. and process credit transactions.

Why are American Express cards prestigious? ›

Using an American Express card, or Amex card, can imply a certain level of prestige and exclusivity. Amex cards often earn big rewards and, in some cases, come with ultra-high annual fees.

Is owning an Amex card worth it? ›

The bottom line

The Amex Platinum Card is only worth the annual fee if you'll use enough benefits to recoup the fee. You could easily offset the fee with the statement credits alone, but this card also offers the chance to earn boosted rewards on travel purchases, too.

What is special about an Amex card? ›

Amex Offers saves you money on shopping, dining, travel and more8. Enjoy easy access to regular discounts, statement credits and bonus Membership Rewards points.

What do 1 million Amex points get you? ›

With 1,000,000 points, you can carve out a dedicated monthly shopping budget for use online and in-store, and add regular gift experiences to your calendar that will make amazing memories for you, clients and employees.

What is American Express most known for? ›

American Express is a leading issuer of personal, small business, and corporate credit cards. The company's travel-related offerings include traveler's checks, credit cards, corporate and personal travel planning services, tour packages, and agencies for hotel and car-rental reservations.

Is there a benefit to American Express? ›

Enjoy travel-related privileges and advantages, as well as access to lounges, concierge services, fine dining, health and wellness offerings, golf course memberships, and participation in elite clubs. Is the option to convert purchases into EMI available with American Express credit cards? Yes.

Why do people go with American Express? ›

Feel secure with Credit Card protection

At American Express, we're dedicated to keeping you safe. Online safety protection, fraud alerts and Account monitoring mean you can shop confidently, knowing we've got your back.

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